Personal Social Media Use

In the last blog I Spoke briefly about how companies leverage Social Media for ROI – which will continue on in a later discussion. But today I want to talk about the user group that Social Media initially benefitted most from, and that is individuals – as themselves, not as their companies or schools - Purely interested in meeting others in the Social space of the internet with similar interests.

This user group is not only the largest, it is also indefinitely valuable for companies to try and reach out to. To become a part of something that has the ability to scale your marketable presence through individual user interaction to global within just a couple of minutes is unbelievable. This relates to the phenomenon of viral videos, which will most likely be discussed in our eMarketing blog by Chad Bontrager (keep a lookout!).

The most exciting part of personal Social Media users is that many of the companies and opportunities you would like to reach out to as either a company or yourself have their own personal pages in the Social Media world which they use to communicate with friends and family, express interests, etc… This is a double whammy scenario – you are able to highlight whatever it is you may want to highlight straight to these personal users.

In the past few weeks, ProKarma has connected with good friends and partners from other companies which have been valuable and wonderful relationships all through the use of Online Communities. Hey, now we’re getting into the meat of this stuff! Social Communities – if you haven’t heard of these, get out from under your rock and stay tuned for the next blog I bring out on these new fangled community thingies, and more importantly, how your company can provide a valuable presence on them.