Social Media seems to be this year’s “hot ticket” to success. It’s easy enough to set up an account on any of the popular social networking sites and begin using it; but leveraging social media to create scalable value, now that’s an art!
My name is Matthew Taylor and I’m going to be blogging about the ins-outs-ups-downs of social media. Through this blog you will see statistics, user stories, successes, and of course fails! It will probably be a different perspective than what you commonly see on industry reports, other professional blogs, etc...
I was made in the 80’s and I grew up with this stuff. I remember when MySpace™ came out, at first I didn’t understand it, but then I thought maybe I could meet some people in the auto racing world. I was in to hobby auto-cross at the time, later to become quite a bit more involved in the autosport drifting which I am still very involved with.
I studied quite a bit of social media marketing in the small business management program in the Sigmund Weis School of Business out in PA, now living outside of NYC. I’ve been part of a growing world of necessary online profiles, validated friendships and relationships on FaceBook™, and 24/7 instant communication via hundreds upon thousands of text messages.
So how does a company, and better yet individual resources of a company, leverage all of this?
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